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The Last Week Before Christmas Is About Getting Out of the Way
Published on: 18/12/2025
As Christmas approaches, urgency stops working. This piece explores why late-December shoppers crave control, clarity, and completion—and how brands that reduce friction now earn trust that outlasts the season.
Christmas Shopping Isn’t About Urgency Anymore, It’s About Control
Published on: 16/12/2025
As Christmas approaches, shoppers aren’t responding to louder countdowns or deeper last-minute discounts. They’re responding to something quieter: control. Control over timing, cost, decisions, and outcomes. This piece explores why late-December retail success now depends on reducing emotional load, simplifying choices, and designing experiences that help customers feel steady instead of rushed — and what this shift reveals about brand trust when it matters most.
